Tips to optimize and position your website in search engines

35 Tips to optimize and position your website in search engines

This week we visited the sites within the top SEO (Search Engine Optimization - Optimization for search engines) and we have collected well 35 tips and tricks you can easily apply to your website to search just to optimize it for search engines and then give him an extra push, hoping to appear in top positions of search results. Let's see them together:

1. Backlinks from sites with high page rank have high value. A high page rank site indicates a highly reliable and credible, so the back links from the same "worth many points."
2. If you must use JavaScript for your drop-down, image maps and ajax features, be sure to enter the equivalent text links within the pages. In this way the search engines will also be able to "read" and index your site.
3. Make sure the links to your site always on the dot same type of address: That http://miodominio.it or http://www.miodominio.it and uses the same. You can also ask your webmaster to enable the redirect (code 301) to the type of URL you choose.
4. The links from the domains. Edu and . Gov are considered important by search engines. Search for sites with such properties that may be interested (even paid) to add a link to your site
5. The fastest way to be included in the index Google (To be indexed) is to have a back link from an authoritative (and therefore already indexed with good results). If you can not do that remains is report the site to Google in the classical way.
6. Ask blogger most influential and followed if they are willing to link to your site, image, video ...
7. No matter the extent of your files. USA. Html,. Htm,. Php,. Asp, etc..
8. Always use the Titles and Alt (Alternate content) for images inserting text that contains the keywords or phrases
9. Use meaningful file names and hyphens to separate words. We often underestimate the traffic that can come from image search. Eg castles-of-sabbia.jpg is better than or castellidi_sabbia.jpg HPMI00254.JPG
10. The page rank is not everything. A site with low page rank may appear higher than a page to rank higher if its content was considered more interesting
11. If you decide to Purchase a link in a page viewed, above his reputation. A good trick is to look to understand the version contained in the google cache.  More recent is the cached version is better, Google has increased recently. If the date is older than a month better move on.
12. Date content and new help to improve your position and reputation in the eyes of search engines. If you plan to write a long article, then drop out for a week ... well, better to divide it into three short articles and publish them after some time (2-3 days). If your site is mainly static, consider having a open an internal blog to the site itself.
13. Do you plan to achieve your new website? Think of search engines to bury the first in an acrobatic flash site. Search engines know how to "read" the text No pictures and flash movies. In this regard we have also written a feature article: The disadvantages of a flash site
14. The best thing is that search engines (crawler in particular) are, and to index the pages in a natural way. In this case a good site navigation it is more efficient for a site map (XML sitemap)
15. Make sure internal and external links use the words or phrases for which you want to find. If you're trying to optimize the key "Straw Hat", then your link will be on that line and not on the "Click Here"
16. Make sure you have a single word or phrase on which to focus on every page. The title field (TITLE) of the page should always be different and in agreement with the chosen keyword. If you must enter the name of your business, do it at the end.
17. Do not try to optimize a page for several keywords at a time.
18. Search engines love unique content and quality. Make sure you have both these features.
19. The modern search engines "are intelligent and understand" natural language. E 'therefore unnecessary to write pages full of nonsensical keywords. Search engines count the frequency of words and if you are in is too high risk of penalties
20. Use the words "images /"Or"photos"In the alternative content (ALT) of your images. Often users associate them with their research For example: "photo dogs", "image white horse"
21. We have also recently entered this blog (and we encourage you to use them!). Add to your pages viral tools: Buttons sharing, comments from visitors, approval ratings, etc. that could give rise to the so-called "virtual mouth" or in more technical thermal "viral marketing“
22. Use an RSS feed and report it to sites that aggregate content from the RSS feed.
23. When trying to increase the number of inbound links to your site (Link Building) thinks quality, not quantity. A link from a site with high reputation can be worth more than a dozen poor quality links
24. Do not be selfish. Linked other sites and blogs ... encourage their webmaster / owners to link to you.
25. Make sure that your link-containing keyword are surrounded by descriptive text relevant to them. The same goes for pictures and video. Remember that search engines can read only the text!
26. It 's easier to optimize phrases (long tail keywords) Than single keywords. It will be easier to get results for "Pizza in Venice" and for "Pizzeria".
27. Always write to the place where your business resides not only on the "Location". In this way you will advantage in location-based search.
28. When you optimize your blog's readers ... optimize the page title (TITLE) independently from the post title.
29. Optimize and position a site is not a process that ends in a few hours or days. Think of it as daily activity.
30. If you have a presentation, or other promotional material video... Add it to YouTube, Vimeo, Google Video, etc.. These will also appear in search results, so why miss an opportunity?
31. If you still have a site made with frames ... no wait a minute longer, change it! The frames in fact do not allow direct links to pages that are indexed, and you risk the menu on your site.
32. Understanding the evolution of the web is part of the job. To date, Social Network (Digg, del.icio.us, Facebook, LinkedIn, etc.) are increasingly present and influent in search results. Learn how to use them to your advantage.
33. Write something that you can speak and inspire debates... The link to get themselves.
34. If you must have an intro page (splash screen) or in a single image in Flash, make sure there are text navigation links to enter the site. You know that button "Skip IntroIs the second most popular web after the "Back" button of your browser?
35. If your site is hosted on a shared server with other sites, make sure that it does not appear in black-list. This could damage your reputation.

At least, it ... the last and crucial point, in four words that summed up the foregoing and represents, in our view, "the secret" to a successful site. We want to write big: