Off Page SEO | On Page SEO

Off Page SEO

Definition :- Optimization "Off Page" is the management of incoming links or inbound links. These links are usually outside the direct control of the webmaster, becomes a kind of optimization more difficult to do.

History: 

With the growth in the number of sites dealing with similar topics, off-page elements are becoming increasingly important for the ranking. The contents are still important, but it ranks pages based on parameters increasingly dependent on external factors, linked to other sites that link them.

Off-page factors:

The off-page factors are those where you do not have direct control over the change of the contents of your site. The most important is the number and quality of inbound links from other sites. It's almost like a race of fame or popularity: most sites talking about your higher your ranking becomes. If no one talks about you in internet, you can have the best site, no one will visit you and no one will buy anything from your online store. You can then easily terminate the plan and cancel the hosting site. Do not change anything that your site is on a CD ROM hidden in a drawer, or both on-line but no visit has the same effect.

 

Obviously, the goal is not to clear the site, but to do all those activities that will improve its position and its visibility.

It 'obvious that the text contained in the pages of a website is a major factor for the purposes of discovery in search engines. But in what position? If you just started the site, the only alternative is to buy advertising. Why a new site, which obviously has no inbound links, Page Rank does not even have value, so it is retrievable through search engines. The exception is the case when you have a site about a topic that nobody else is. But if you work in a niche that nobody else is, and then probably no one is looking, therefore, we are headed. After starting the site, so your effort should be to increase its popularity. The sections of marketing solutions including on how to increase the visibility of the site, in this article, suffice to say that a site with no inbound links has no value. He then began working to get links, but pay attention to some basic rules:

• The number of links pointing to your site: the more you have, the better, but must arrive constantly, every natural
• The anchor text: optimal if it contains a keyword, but too many links with the same anchor text may penalize
• The PR of the referring page, if the referrer page is not indexed, the link will not get you much
• The theme of the page of origin: it has a little link to a site that focuses on cooking your music site
• The number of outbound links on that page

Techniques to avoid:

With all the difficulties involving the activities increase in inbound links, you need to know that some of these may be irrelevant, worthless, or even harmful for your rankings. So there are some off-page optimization techniques to avoid.

• Avoid using the directories not owned by an editorial staff, or circuits of exchange links of dubious value. Even if it's free, there is little point, because search engines often remove any link that comes in bulk from these sites.
• Avoid using your various links in guest books, blogs, pages and prevents feedback in other kind of spam with your URL. This not only triggers the alarm in the engines, but also disturbs the site owners.