22 December 2010

SEO Factors


SEO Factors are all the algorithms that are considered by Google to place a website in the SERP. In other words, if you want to place most of your blog you must comply as much as possible all the SEO factors. SEOmoz has proposed some time ago and 2000 are all factors, but few Indian sites have explored this subject. If you run a blog and want to get more natural traffic (from Google, not adwords and other PPC systems), good laws for all 100 factors and the most important ones in bold (underlined by me for you to understand that they are very important)!

1-13) Factors dedicated to SEO Domain:



  • Domain age
  • Length of Domain Name Registration
  • The Domain is anonymous or not? Whois
  • Used LTD (Better one. Com one. Info)
  • Geo domain localized (better. Com. Com in Italy)
  • It’s a domain or a subdomain? (Best first)
  • The domain has often changed IP? Better than NO
  • How many times have you changed the owner? Few better
  • Keywords contained in the domain (By major brand update)
  • Domain IP Address
  • Sites that use the same IP (if there are spam sites, change the IP)
  • Citations to external domains (I do not speak of the simple link)
  • The site has been localized (Italian-Italy) on the Webmaster Tools?
14-15) Server



  • The server is located in the country where you get traffic?
  • The server has been down too long? better not!
16-23) Site Structure



  • Permalink Structure (important)
  • HTML structure (D in the right place, etc.)
  • Frame Semantics
  • Using CSS and JS Outdoors
  • Accessibility Site (Best if the menus are in the right place)
  • Using the Canonical Url
  • The html code passes the test of the W3C?
  • The site makes use of Cookies?
24-38) Site Contents



  • The content language (preferably Italian for Italian sites)
  • Unique content (a quality site is better than an aggregator)
  • Amount of content (more content html)
  • Quantity of content is not linked
  • Quantity of text-only
  • Information on the Semantic Content
  • Content reported for the main categories
  • The niche market (E 'too competitive?)
  • Important keywords used
  • Text in Images
  • Content of Evil (better be careful)
  • Text written incorrectly, more than 10,000 words without punctuation
  • Using new words and phrases (not repeating the same things)
39-44) Internal Links



  • Number of Internal Links to Page
  • Number of links to pages with the same Keyword
  • Number of links to the page header, footer, sidebar
  • Number of links that use the NoFollow
  • Density of Internal Links
45-51) Factors of Website / Blog


 
  • Content of Robots.txt File
  • Frequency of updating the content of the site (new products)
  • Number of published pages of the site (the more the better)
  • Age of the site since it was indexed on Google
  • Presence of the Sitemap XML (To use the wordpress plugin Google XML Sitemaps)
  • Trust Site (presence of pages for contacts, to the disclaimer and privacy)
  • Type of Site (Blog, Forum, Links, Community, etc.)
52-60) Factors Single Page




  • Meta Robots used in the page
  • Length of Single Page
  • Freshness and number of page updates
  • Duplicate content (to be avoided)
  • Reading level of the page (do not know what it is)
  • Page load time (preferably fast)
  • Type of page (it's an article or a page "about us"?)
  • Popularity of the page (how many pages within the link?)
  • Off-page page popularity (how many sites link to the page?)
61-73) And use the Keyword Popularity



  • Keyword use in page title (On-page factor number 1)
  • Keyword at the beginning of the title (even better)
  • Keyword used in the alt image tag
  • Keywords used in links from internal pages
  • Still used by the external link page (Off-page, best factor)
  • Keyword in bold and italic
  • Keyword at the beginning of Article
  • Keyword in Body of the page
  • Using the Keyword Thesaurus
  • Keyword used in the name of each File
  • Keyword used in the URL of the page
  • Presence of the keyword in the domain before too many items (folders / dates)
  • Abuse of the comment keyword in the HTML page
74-81) Factors related to Outbound Links (outbound links)



  • Number of external links (different domains)
  • Number of external links to pages (plus links to a domain)
  • Quality of the linked pages
  • Links to sites badly considered by Google
  • Relevance of outbound links
  • Link to pages giving an error 404 (best check)
  • Link to the SEO company from its customers (not important)
  • Link to Pictures
82-102) Factors related to SEO Backlinks



  • Links from themed sites (the best ever)
  • Link to internal pages Theme
  • Quality of sites that you link
  • Quality of the pages that you link
  • Link from network of sites (less important)
  • Citations of Theme Sites
  • Diversity of Link (from multiple domains)
  • Links from authoritative sites (Repubblica.it, Wikipedia, etc.)
  • Links from bad sites seen by Google (preferably close to zero)
  • Link exchange (less the value of the link obtained in a natural way)
  • Links from Social Media
  • Trend of the arrival of backlinks (all together or a little at a time?)
  • Citations in Wikipedia and Dmoz
  • Backlinks history (better if you have not been found to sell and buy links)
  • Backlinks to social bookmarking sites (Delicious)
See you tomorrow for another 100 SEO factors. If you have any trouble figuring out what are some of these factors, you can ask me all the blog comments!

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